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How Facebook is Evolving into a Direct-Response Vehicle

As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a...

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Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented...

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How ‘The Internet of Things’ Means Big Data for Marketers

ADOTAS – Soon, WiFi chips will be found in common everyday objects like personal satellite radio players, speakers, clocks, and watches, not to mention smartphones and laptops. Google’s acquisition of...

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How to Reach the Right Audience via User-Generated Visual Content

ADOTAS – Visual content on the web is on the rise. High-speed Internet is pretty much ubiquitous these days, and it’s allowed us to access high-quality images and video online like never before....

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